Insurance Policy with a Pot of Gold at the End
Donelan Andrews, a high school teacher in Georgia made $10,000 for simply reading her travel insurance policy. While going over the contract from Tin Leg, a subsidiary of Squaremouth, she noticed something odd. Near the end of the contract she discovered a section titled Pays to Read. It read:
“If you’ve read this far, then you are one of the very few Tin Leg customers to review all of their policy documentation. We estimate that less than 1 percent of travelers that purchase a travel insurance policy actually read all of their policy information — and we’re working to change that”
It informed her that as a congratulations for getting that far into the contract, she was eligible to win $10,000 if she was the first to contact them about it.
After doing so, she found out that she won among 73 other policies they had sold since the contest began. Squaremouth created the contest as both marketing, and as an encouragement to read the contracts in our lives more closely. She reported amusement, reminding her of tests in school that reward students for reading all instructions.
“It reminded me of when I was a classroom teacher and would prepare tests for my students. I would always have directions on the first page of the tests, and I would usually hide something similar – not that they’d win money, but maybe they could get 10 bonus points if they circled the number 10 on Page 2 of the test or something.” – NPR interview
Aftermath of the Contest
Andrews says she intends to use the winnings on a wedding anniversary trip to Scotland. Squaremouth plans to also donate $5,000 to the Upson-Lee High School and Lamar County High School in Georgia. The schools intend to use the money for work-based learning programs and new text books. They also gave another $10,000 to Reading is Fundamental, a charity that works on literacy for children.
Squaremouth elaborated on contest via their website afterwards.
“We understand most customers don’t actually read contracts or documentation when buying something, but we know the importance of doing so. We created the top-secret Pays to Read campaign in an effort to highlight the importance of reading policy documentation from start to finish.
Over the past 16 years, we’ve learned that many travelers buy travel insurance and just assume they’re covered if anything goes wrong, without actually reading the details of their policy. However, this often leads to claims for losses that are not covered. This lack of understanding is one of the biggest reasons travel insurance claims are denied.”
Andrews reports that the experience has been “kind of crazy.”
“I might start buying lottery tickets,” she said.
Would she read the fine print on those?
“Absolutely.” – WP interview